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Some thoughts on marketing strategies for SaaS applications

Started by habitsoft · 7 months ago

Let me get the record straight, I do not consider myself and expert in marketing.  The good thing about being the owner of my own business, is that I can give myself whatever title I want. 
Now that we have the disclaimer out of the way, here are some of my thoughts and insights ab ... Continue reading »

2 comments

  • Jijesh

    7 months ago

    HI, You make a good point and I fully agree with you. SaaS companies should pay attention to online marketing, however they should not discard offline marketing. Let me give one example of good offline marketing - a one days session of 50 tips & tricks to know for all Clarity Accounting users. This will help develop a community of users, which enhance your brand. Moreover you will also get many current users blogging, twittering, and talking about you.
    reply
  • maychu

    7 months ago

    Hi Jijesh,

    Thank you for your comment. Just in the last few days I started thinking about offline marketing strategies. The 50 tips and tricks one might be good once we have more local users. Unfortunately, a lot of our users are from outside of our local area (many from entirely different regions). First, I must think about how to attract more local users. Any ideas on that front?

    Had a chance to visit your blog, really enjoy your writing style and found the content to be very informative -- it was almost as if you were trained as a journalist :)
    reply

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