Clarity Accounting Blog - Latest Comments in Some thoughts on marketing strategies for SaaS applications

Re: Some thoughts on marketing strategies for SaaS applications

maychu — Mon, 17 Nov 2008 01:48:37 -0000

Hi Jijesh,

Thank you for your comment. Just in the last few days I started thinking about offline marketing strategies. The 50 tips and tricks one might be good once we have more local users. Unfortunately, a lot of our users are from outside of our local area (many from entirely different regions). First, I must think about how to attract more local users. Any ideas on that front?

Had a chance to visit your blog, really enjoy your writing style and found the content to be very informative -- it was almost as if you were trained as a journalist :)

Re: Some thoughts on marketing strategies for SaaS applications

Jijesh Devan — Sun, 16 Nov 2008 11:47:24 -0000

HI, You make a good point and I fully agree with you. SaaS companies should pay attention to online marketing, however they should not discard offline marketing. Let me give one example of good offline marketing - a one days session of 50 tips & tricks to know for all Clarity Accounting users. This will help develop a community of users, which enhance your brand. Moreover you will also get many current users blogging, twittering, and talking about you.